Social AR · Snapchat
Black Shop
Friday.
Black Shop Friday was created to amplify Black voices, culture, and commerce. Brick & Mobile expanded that mission by spotlighting Black-owned businesses in Cook County without traditional storefronts and finding new ways to connect them with their communities.
I helped bring the campaign into AR, using Snapchat to turn physical locations into another way for people to discover and support participating businesses.
Explore Black Shop Friday ↗ProjectBlack Shop Friday · Brick & Mobile
RoleCreative Technologist · AR Developer
FocusSocial AR · Interactive Experience
PlatformSnapchat · Lens Studio
LocationChicago · Cook County
Case Study Video
Black Shop Friday
Brick & Mobile Video asset to be added
Brick & Mobile Video asset to be added
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Black-owned businesses were featured through the campaign, connecting physical visibility with ways to shop and support them.