Social AR · TikTok

Biscuit
Head.

A social AR effect that turned users into an iconic Cheddar Bay Biscuit. I built the TikTok experience around a playful head transformation designed to be instantly recognizable, easy to use, and made for sharing.

ClientRed Lobster
RoleCreative Technologist
FocusSocial AR · Face Tracking
PlatformTikTok
Year2024–2025
Recognition · The Webby Awards
Webby Honoree
Red Lobster · Biscuit Head
15K+Organic videos created
250KTries
2M+Views